Good advice is boring.
Bad advice is entertaining. It captivates our attention.
Good advice for 99% of people…
Invest 20% of your income in the S&P 500. And, hold.
Bad advice for 99% of people…
3 Secret Strategies to Beat the Markets.
Which would you rather choose?
Wow. See. The second one really is all that more interesting.
Why? Simple. We as readers want the perceived solution.
Meaning that we care about how we feel. Stop caring about how we feel.
If I am looking to invest my money, I care much more about the secret strategies to 10x my portfolio.
Why? It feels right. It feels like I am doing the right thing by doing the complex thing.
Complexity is perceived productivity. Simplicity is not.
Bottom-line? The gravy lies in the simple, boring stuff. Boring, I know.
