Shorter, Shorter, and Shorter Feedback Loops

We like quick feedback loops. But is this always better?

Recently, I have been running into a common trend in business. Consumers value quick feedback.

The most obvious example? TikTok. They have shortened each cycle to 10-20 seconds.

Bored? Swipe up to the next video. Enjoying it? Watch it longer, engage with it, and then see more of those videos.

Want abs? Skip the gym – get an ab simulator.
Want to write? Skip drafting the book – start blogging.
Want to write effective copy? Track open, click, and conversion rates.

But… Most things that are hard have longer feedback loops. By nature.

Getting a college degree.
Running a marathon.
Writing a book.
Becoming a millionaire.

Most good things take time.

There won’t be constant feedback day-to-day.

We must design a life that gives us that feedback to stay on track.

The feedback should be as simple as possible at the start.

Almost binary. Did I do it? Or did I not?

Why is this relevant?

For me, I want to be able to teach and motivate millions of people to unlock their full potential. This is a lofty goal. Yes. But, I can do so by minimizing my feedback loop.

Posting each day.
Teaching each day.

Someday, I want to write a book. This is way too difficult. But, I have already kind of done it.

Simply write each day. For me that is LinkedIn. I write 3 times a day and can get instant feedback. This solidifies my ideas when I go and start writing that book.

From most of these activities, I am able to get feedback from which I can make incremental changes on a daily basis.

These incremental changes, as we all know, compound to something big. Much bigger.

Bottom-line? Leverage your desire for shortened feedback loops in things that would otherwise not be.

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